Public relations has become as nearly critical to the legislative process as lobbying. Swaying public opinion influences legislators that in turn, causes them to be more receptive to government relations professionals on matters that impact their constituencies.
Cansler Consulting can help develop consistent, positive public relations to help influence government officials.
It’s just NOT marketing.
Public relations is about creating a brand, it’s “the professional maintenance of a favorable public image by an organization.” In this case, it is the maintenance and development of an image to further assist an organization’s political agenda. All without using paid mediums, such as advertising.
The PRSA National Assembly1 adopted the following definition in 1982: “Public relations helps an organization and its public adapt mutually to each other.” That’s pretty broad. So, in 2011, PRSA led an international effort to modernize the definition of public relations. PRSA produced the following definition:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public.”
Public Relations Is NOT:
- Buying advertisements.2
- Securing journalists to write stories about their clients.
- Writing jingles, catch-phrases, or slogans.
Public Relations Firms DO:
- Use NON-paid methods to promote their clients, such as…
- Social Media, such as Facebook, Twitter, LinkedIn, etc.
- Blog articles, emails, etc.
- Speaking engagements
- Traditional media
- Build better relationships between the client organization and the public and, in some cases government officials.